Well… they are not marking up on the domain so they need to justify this some other way.
I can totally see them going somewhat like…;
Sales Guy: Hey, our graphs are not spiking upwards like a rocket anymore… we need to get out there! people need to know us! Marketing Guy: Wait… wait wait! You’re not blaming this on me right?! we’re widely known already, what we need is to get people to think we are the only game in town. CEO: Well we already offer our basic service… Sales Guy: I know… let’s fk the registrars, let’s sell domains with a low margin. Marketing guy: Let’s go viral, let’s not make a cent, instead we’ll force people to use our nameservers. Our user base will skyrocket. It will go viral on social cause we will be wrapping this up on a “nice guy” mantra about how we’re helping people. CEO: You guys won me at fk…
Personally I’d stay clear of moving my domains to Cloudflare as it seems like a bad decision to consolidate too many services at same company if something goes wrong. Also the management functionality for domains there is mediocre at best as there is quite a bit of limitations.
So I’ll rather keep all my domains at OVH/Porkbun for now as it simply works better that way.